Your Clinic Has Empty Slots. Your Competitors Have a Waitlist.

Yes. For any engagement that involves workflows touching patient identifiers — such as CRM integration, email platforms handling patient data, or analytics tools with access to appointment data — we execute a BAA before any work begins. We only use HIPAA-eligible platforms (Google Workspace, HubSpot Healthcare, AWS, and others) in these configurations. Our compliance documentation is available to your legal team prior to signing.

The standard Facebook Pixel and Google Ads tags capture URL parameters and page visit data that can constitute PHI when placed on appointment booking, patient portal login, or condition-specific pages. Our approach: we audit every tagged page to identify PHI risk, remove problematic pixels and replace with server-side conversion APIs that strip identifying parameters before transmission, and build retargeting audiences only from non-sensitive pages (general service pages, blog content, homepage). The result is compliant remarketing that still performs well commercially.

Yes, though our engagement structures differ. For solo and small group practices (1–5 providers), we run a focused local acquisition programme covering Google Ads, GBP management, and review generation. For multi-site organisations and hospital systems, we build full omni-channel growth programmes with dedicated account teams. For telehealth platforms and medical device companies, the scope is typically growth marketing with product analytics integration. In every case, we scope based on your patient acquisition goals and budget, not a fixed package structure.

Google restricts personalised advertising based on health conditions, meaning you cannot create remarketing audiences based on condition pages visited. We work within these restrictions by targeting intent-based search campaigns (people actively searching for procedures or specialists) rather than condition-based display or remarketing audiences. For display and YouTube campaigns, we target contextually relevant placements and in-market audiences that don’t rely on health condition inferences. We stay current with Google’s evolving health advertising policies and adjust proactively.

Paid acquisition campaigns typically generate measurable new patient volume within 4–6 weeks of launch. Local SEO and Google Business Profile improvements show meaningful ranking changes within 60–90 days. Organic content SEO takes 3–6 months to produce significant traffic. We structure every engagement so that paid channels drive near-term results while SEO and content build the long-term foundation. Most clinic clients see appointment volume change within 60 days; most telehealth clients see meaningful user growth within 90 days. Medical device demand generation tends to move at the pace of the sales cycle itself — which our programme is specifically designed to compress.

Three things make healthcare distinctly harder: compliance (HIPAA, FTC testimonial guidelines, platform-specific health advertising policies), trust signals (patients and procurement teams require higher evidence standards than most consumer buyers), and search quality signals (Google applies its highest YMYL — Your Money or Your Life — scrutiny to health content, meaning E-E-A-T credentials of your content matter far more than in other verticals). Generic digital agencies routinely get all three wrong. Our healthcare practice was built specifically around these constraints, not retrofitted to them.