Most agencies burn your budget on vanity clicks while your ROAS tanks. We run Google Ads campaigns engineered for profit — average 4.8× ROAS, $2M+ managed profitably.
You're spending $10K–$50K/month but ROAS is underwater. Here's why your ads aren't profitable.
Broad match keywords drain budgets on irrelevant searches. Your agency calls it "brand awareness." You call it burning money.
Generic audience targeting gets cheap clicks from tire-kickers. High CTR, terrible conversion rate, negative ROI.
Your ads send traffic to your homepage or product pages not built for conversions. Traffic goes up, revenue doesn't.
Agencies brag about impressions and clicks. Cool. Where's the revenue? Where's the profit? Exactly.
They enable Smart Bidding, then ghost you for months. Google's algorithm optimises for Google's revenue, not yours.
Same ad copy for 6 months. No A/B tests. No bid adjustments. Your ROAS decays while they collect monthly fees.
Every dollar spent is tracked, optimised, and accountable to revenue. No vanity metrics. No BS.
Commercial intent keywords only. We analyse your conversion data to identify which search terms drive sales, not just clicks. Bottom-of-funnel targeting that prints money.
Custom audiences based on behaviour, demographics, in-market signals. Exclude past buyers, low-value customers, job seekers. Every dollar targets qualified buyers.
We audit your landing pages or build new ones. Headline-offer-CTA optimisation. Load time under 2s. Mobile-first. A/B tested. Conversion rate goes up 40–80%.
Full conversion tracking with Google Analytics 4, server-side tracking, CRM integration. We track: clicks → leads → sales → revenue. You see ROI in dollars, not vanity metrics.
New ad variations every 2 weeks. Headline tests, CTA tests, audience tests, bid strategy tests. We don't "set and forget" — we optimise relentlessly.
Weekly reports with ROAS, CPA, conversion rate, revenue. Monthly strategy calls. No surprises. If performance drops, we fix it or pause — we don't burn your budget.
From Search to Shopping to YouTube — we manage every Google Ads format that drives ROI.
Text ads on Google Search. High-intent keywords, SKAGs, RSAs, negative lists, bid optimisation.
Product feeds, smart shopping, performance max. E-commerce revenue drivers with strong ROAS.
Video ads for awareness and retargeting. Skippable, non-skippable, bumper ads optimised for conversions.
Banner ads, responsive display, discovery campaigns. Retargeting and prospecting at scale.
RLSA, dynamic remarketing, customer match. Re-engage cart abandoners and past visitors profitably.
Universal app campaigns to drive installs, in-app actions, and engagement. Optimised for CPI and LTV.
Google-verified local ads for service businesses. Pay-per-lead, Google Guaranteed badge.
Google's AI-powered multi-channel campaigns. We monitor closely — automation without oversight = waste.
Here's what happens when you optimise for profit instead of vanity metrics.
Rebuilt keyword strategy, optimised product feed, created dedicated landing pages for top SKUs. ROAS tripled in 4 months.
High-intent keyword targeting, competitor conquesting, conversion-optimised landing pages. Lead volume up 180%, CPA down 35%.
Local Service Ads + geo-targeted search. Aggressive negative keyword management. Cost per lead dropped 48% while lead quality improved.
No "set and forget." No vanity metrics. Just relentless optimisation for profit.
Analyse current campaigns, keyword performance, audience data, conversion tracking. Identify waste and opportunity.
Rebuild campaigns with commercial-intent keywords, audience targeting, optimised ad copy, conversion tracking. Launch in weeks 2–3.
Weekly bid adjustments, A/B tests, negative keyword additions, audience refinement. Scale winners, kill losers.
We turn down projects that are mathematically unprofitable. Here's why.
If you don't have conversion tracking or refuse to install it — we can't work together. We optimise for revenue, not blind hope.
If you want clicks, not conversions — hire a cheap freelancer. We're here to drive profit, not vanity metrics.
If your AOV is $30 and your target CPA is $5 — the maths doesn't work. Fix your economics first, then come back.
Your homepage won't convert paid traffic. If you won't invest in landing pages, we're not the right fit.
Everything you need to know before hiring a Google Ads agency.
Campaigns launch in 2–3 weeks. You'll see traffic immediately, but give us 60–90 days to optimise for ROAS. Google Ads needs data to learn. Anyone promising instant results is lying.
Depends on your margins and AOV. E-commerce: 3×–6×. B2B SaaS: 5×–10×. Local services: 4×–8×. We analyse your economics during the audit and set realistic targets.
No. Month-to-month after the first 3 months (minimum to see results). If we're not hitting KPIs by month 3, you can walk. No hard feelings.
You do. We request manager access to your Google Ads account. If we part ways, you keep the account, campaigns, and all data. Zero lock-in.
Minimum $5K/month to get meaningful data. Ideal: $15K–$50K/month. More budget = more tests = faster optimisation. But we'll work with what you have.
If we don't hit agreed KPIs by month 3, we pause campaigns and refund month 3's management fee. We don't profit from burning your budget.
Yes. We audit your current pages and provide optimisation recommendations. If you need new pages built, we partner with our web dev team (additional cost).
Yes. We also run Meta Ads (Facebook/Instagram), LinkedIn Ads, Bing Ads, and Amazon Ads. Google Ads is our core expertise, but we're platform-agnostic.
"Get a free Google Ads account audit. We'll show you exactly where you're bleeding money, which campaigns to kill, which to scale — no sales pitch, just data."
