Your Pipeline Has Leads. Almost None Are Ready to Buy.

Not necessarily — but you should know your actual cost per closing from it. Most agents don’t track this. If you’re closing 2% of Zillow leads at $250 per lead, your cost per closing is $12,500 in lead fees alone, before any time cost. We help you calculate this, then give you a comparison cost for own-channel lead gen. If Zillow is profitable after that analysis, we won’t tell you to stop. Most clients find it isn’t — but the decision should be data-driven, not emotional.

Google Ads for real estate typically generates enquiries within the first 2–3 weeks of launch. We build the landing pages, tracking, and CRM integration in weeks 1–2, so campaigns are live and measurable from week 3. Expect the first month to generate leads at a higher CPL as the algorithms learn; by month 2–3, CPL typically drops 30–50% as campaign quality improves. We track lead quality, not just volume — so we’re optimising for contacts who actually respond and progress, not just form fills.

Yes. Our smallest engagements are for solo agents doing $1M–$3M GCI who want to replace portal spend with owned channels. Our largest are multi-site brokerages and national developers. We scope based on your deal volume targets and budget — there is no minimum spend, but we do require enough budget to make paid channels viable (typically $1,500–$3,000/month in ad spend for a solo agent market, more for competitive metro areas). We’ll tell you in the audit call whether the budget and goals are aligned before any contract is signed.

We work with Follow Up Boss, HubSpot, Salesforce, KVCore, LionDesk, Wise Agent, and most major real estate CRMs. If you don’t have a CRM or your current one is under-configured, we recommend Follow Up Boss for most individual agents and teams up to 30 people, and HubSpot or Salesforce for larger organisations with complex pipeline management needs. CRM setup and configuration is included in our engagement for any client without a working system in place.

Ideally 12–18 months before your launch date. This gives enough time to build a substantial pre-registrant list, nurture them through multiple construction milestones, and create real scarcity and anticipation for release day. That said, we’ve successfully run compressed 6-month pre-launch programmes for developments where marketing started late. The later you start, the more dependent you become on launch-day paid activity, which is more expensive and less predictable than a long nurture programme. If you’re already in construction with no pre-launch programme, start today — every month of pre-registrant nurture you forego is units that will sit after launch.

Most real estate landing pages fail for three reasons: they ask for too much information upfront (name, phone, email, address, timeline, budget — all on the first form), they don’t provide enough value exchange (why should someone give you their contact details?), and they have no trust signals (no reviews, no transaction history, no photo of the agent). A high-converting real estate landing page has a single, compelling offer (home valuation, neighbourhood market report, exclusive listing alerts), a two-field form maximum for the first step, clear social proof, and a fast mobile load time. We build and A/B test these as part of every campaign engagement.

We connect your ad platforms, website analytics, and CRM to build a single dashboard that tracks cost per lead, cost per qualified lead (one who responds and takes a meeting), cost per contract, and cost per closing — by channel. Most real estate teams have never seen these numbers by channel simultaneously. Once you can see that your Google Ads generate closings at $1,200 each and your Zillow spend generates closings at $8,400 each, the budget allocation decision makes itself. We review this dashboard with every client monthly and use it to drive budget and creative decisions.